South African retailers face a competitive landscape.
Loss prevention and customer experience are paramount in the effort to maximize every potential margin.
We have often discussed the power of video analytics when employed to address retail losses from shoplifting and other forms of theft, and the need to enhance customer satisfaction and store efficiency.
We are not the first to offer Video analytics to assist retailers with these challengers. In most cases though, your provider is offering watered down or lite versions of these powerful analytic functions. The analytic is limited by the computational capacity of the NVR, XVR or Server on which it has been installed.
We can confidently say – in partnering with world leaders in the video analytic field, and building these onto state of the art machine learning devices – that we offer the Raw Power of analytic potential, on the most powerful NVR systems around. 2Ch, 4ch, 8ch and higher versions are available with full 4K camera capacity.
Lite versions of AI can detect objects and motion relatively well, but they lack the computational power needed to implement the full potential of AI;
- Real Time Surveillance and Analysis: The power to deploy Ultra High Definition 4K video surveillance, enabling precise identification of individuals and activities within the store – from crystal-clear video feeds,
- Facial Recognition: High accuracy facial detection can identify known shoplifters or persons of interest as they enter the store, alerting security personnel in real time,
- Object Detection and Anomaly Recognition: Detects and automatically flags suspicious behaviors, such as lingering in sensitive areas, unattended bags or items, irregular movements near high value items, emotions and tone of voice analysis,
- People Counting and Flow Patterns: Accurate footfall and other customer counts, providing data on peak hours and aiding with staff optimization.
- Dwell Time Analysis: Heat Map and technologies to assess how long customers spend in specific store sections, where they linger, and other data that proves invaluable for improving store layout, product placement, and enhancing the overall shopping experience.
- Bottleneck Identification: Identifying customer bottlenecks to manage queues, and other areas of congestion, assessment of signage and aisle space.
Our high powered AI devices aren’t usually deployed in general retail stores.
Use cases are found in;
- High-Value Retail Stores: Luxury goods retailers such as jewelers, have implemented these AI-enabled surveillance systems to identify known offenders and unusual activity near sensitive areas, significantly reducing theft.
- Supermarkets: By analyzing customer traffic and dwell times, supermarkets have rearranged layouts and optimized checkout processes, improving customer satisfaction and reducing wait times. Reduced losses from shoplifting and internal theft, while doing so with reduced numbers of security personnel,
- Clothing Retailers: Utilizing traffic flow data, clothing stores have optimized their floor plans and display placements, leading to increased customer engagement and sales, as well as reducing the incidence of shoplifting and collusion.
There isn’t much sense in utilizing watered down AI systems – kind of like having a dozy security guard on duty! The Gensix ai-genies represent a significant leap forward in retail surveillance and customer experience optimisation – with high levels of computational capacity. They are also applied at transportation hubs, and industrial complexes for a diverse range of tasks, like safety gear compliance checks, and crowd management. The detailed analytics and real-time processing capabilities of the ai-genie platform, ensure that retailers are equipped with the necessary tools to thrive in today’s market.
Take the next step and schedule a consultation with our experts – email service@gensixtech.co.za
