The Task Of Shopping
The majority of customers shopping in your store, are not there because they find shopping a pleasurable and enjoyable experience. Many of your customers find the task of shopping – daunting and unpleasant.
How significant is this?
The Effect Of A Negative Shopping Experience
Studies have shown that customers who perceive a positive shopping experience, actually spend 40% more. Yes, a negative shopping experience actually inhibits customer spending.
I examined a survey conducted in 2018 – which was looking at what constitutes a negative shopping experience. Listed amongst the top causes where many of the issues that our people counting solutions seek to manage;
- Disorganized store 17%,
- Checkout Lines were too long 12%,
- Too few employees on hand to offer assistance 12%,
- Store was crowded 10%,
How does the modern customer respond to a negative shopping experience? In a recent study 95% of respondents said that they share this negative experience with at least one other person, while 54% said that they shared this negative experience with up to 5 other people.
Many of these respondents shared these experiences on social media and consumer review sites.
Reputation Damage
Are people really influenced by these sites? 88% of respondents indicated that consumer review sites, and social media greatly influenced their buying decisions . 45% of those respondents stated that brands do not live up to their promises, and when they don’t – they stop buying their products or shopping in their stores.
That’s definitely not going to enhance your’s stores reputation.
Do you know how much the average customer is worth to you? In a single visit to your store, their monthly spend, their annual spend? Can you afford to lose 45% of them?
The Growing Demand For People Counting Metrics and Systems
Very few businesses that I have spoken to locally are aware of or deploy people counting solutions.
Globally though demand for people counting is growing, and the technology is being introduced to different sectors,
- Retail,
- Banking and Finances.
- Hospitality,
- Government,
- Transportation,
- Sports and Entertainment,
These solutions effectvely address;
- The optimal allocation of staff, at the right time and in the right place,
- Highlighting problems in sales conversions rates – by working with sales to footfall ratios,
- Measure the impact of marketing campaigns,
- Understanding customer behaviour – how long do they stay in the store, how do they move about the store, where do they wait and for how long, where is congestion, and where is their focus.
Reliability Of People Counting Data
It’s important to note that people counting is a very difficult function, and many solutions come with high error rates.
Some systems are very limited – measuring only by counting a number of line or sensor crosses.
An accurate and professional people counting solution such as that offered by gensixtech.co.za can contribute immensely to improving your shopper experience,
- Achieve high accuracy with 3D stereo vision,
- Integrates people counting reports and data into the gensixtech.co.za video surveillance system,
- Objects are tracked and charachterized through depth vision, distinguishing between adults and children, shopping carts, gender density and crowding.
People counting is integrated with our advanced , AI enhanced Video Surveillance Solutions
W. gensixtech.co.za E. service@gensixtech.co.za Mob: 0849685821
