Do Online Retailers know their customer better than offline retailers.
The online retail world has definitely had an impact on brick and mortar retailers.
Modern day shoppers don’t live solely in the offline world- they switch seamlessly between online and offline.
There is no doubt that online brands know their customers. They have been collecting data on their customers shopping behavior for decades.
Offline business tells us that they do also collect data about their customers – but there is a clear divide as to how online retailers have used data compared to the offline sector. Offline data collection has not seemed to yield the same benefits.
Is shopper information worth the effort?
Surveys show that 3 out of 4 (75%) shoppers are impressed when they receive promotions or offers, based on their past history with a store.
Clearly shoppers want a more personalized shopping experience.
Technology presents offline retailers with unique opportunities to gather data that will assist in enriching the shopper experience.
Customers expect their shopping experience to reflect their modern lifestyle , in which they are switching between online and offline destinations seamlessly, and consuming technology that enhances their experiences.
Offline retailers will need to deploy technology in order to unify their departments, increase revenue and engage customers with their brand – in similar vein to the online world.
The traditional use of Video Surveillance
While Video Surveillance has traditionally been used in retail facilities for
managing productivity,
detecting crimes and recording evidence of those crimes,
deterring theft and false claims,
assuring staff and customers of a safe environment,
resource management and deployment,
reducing security costs,
The evolving use of video surveillance
Modern video surveillance is evolving. Artificial intelligence and video analytic is engaged to capture data that is not only relevant to store security. Executives can now review this data and gain insights that address shopper behavior and experience in addition to security data.
Retailers are integrating video surveillance with other systems like access control and point of sales. These systems can provide business intelligence data. That data can include demographic information that informs and drives marketing initiatives and ultimately profitability.
Retailers are now deploying video surveillance to,
Monitor shopper movement across their store, stopping points – positive shopper movement, what they stop and look at, how long they stay in places,
Identifying pinch or congestion points that detract from the shopping experience,
Monitoring and managing queues,
Loiter detection to identify shoppers loitering in no loiter zones,
Footfall count.
Displaying in-store media to customers based on the viewers demographic.
Gensix Technology is evolving with Video Surveillance. Call us to discuss upgrading your stores to current standards and technology We can improve your bottom line, and shore up your defenses against the online retail trend.
Gensixtech.co.za | service@gensixtech.co.za.
